The days here at the Kennisland event has been filled to the brim with activities and it has been much harder finding the time to write about the experiences than I would have expected. But that means that there is a lot more to tell about, which is great! I’m now going to try and summarize the second day, but a lot more reflection is needed to tell the whole story (which I most certainly will at some point).
Tuesday 13th
Worked from 08:30, to around 03:00
We started the day with going through the overview over what the Social innovation process for the Kennisland Safari contains:
1 Prompts (Monday)
2 proposals (Tuesday)
3 prototypes (Wednesday)
4 Scaling + Diffusion (Thursday)
5 Real change (Friday)
Start of day #2
The essence of what we were trying to achieve for day two were as follows;
- Using what is already there and strengthening the strong points
- Creating platforms for people to speak up and move beyond the expert and non-expert distinction.
Tage chose to work with the Mix academy, which I talked about briefly in the previous post, and Mari chose to work with the weekend school. Mari has to tell her story separately as it’s me Tage who’s writing this blog at the moment ☺.
Some highlights on what we were encouraged to achieve during the prototyping was to:
Think big, act small
Find the innovators
Innovation begins when people start moving
Search for new combinations
Use content and form
Make it contagious
From creativity & bold ideas to innovation through implementation
Prototypes: Modelling, testing, market research, building, interventions visualising, persuading…!
The mix academy case
The team that was put together for the mix academy case consisted of 6 people; 2 american, 1 spanish, 1 dutch, 1 russian and 1 Norwegian. From the point of forming the group until we had to go back and meet Ralph de Lange, the owner and visionary behind the Mix Academy Amsterdam.
In essence, the Mix Academy is a school for young people to come and make art. It is a private school that teaches finding your voice through creativity, this is formulated through “finding your true self”. It’s curriculum runs for two years, and last year the school had 12 full time students and around 35-40 part time students. The philosophy of “finding your true self” is centred around the full time students and the part time students come there mostly to learn some techniques and seems to be a more traditional evening school for older aspiring artists. The case brief was to explore why the academy is not growing as it should be. The client in essence wanted a way to explore why this is not happening.
The process for the day can be summarized into these points:
#1 Forming the group
#2 Meeting Ralph again
#3 Discussing in the cafe afterwards
#4 meeting the potential student that did not attend
#5 going back presenting Ralph with findings
#6 deciding on what to present afterwards to panel of experts
#7 presentation and feedback from panel
#8 using feedback from panel to form an intervention
The last point and the feedback from the panel in the park was the most important in forming the structure for the last day, which I will talk more about in the next post.